By Jennifer Haggard
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Additional info for America's Embrace of the Mobile Internet: Analyses and Issues
Significantly, the proportion of highly educated householders deterred from going online at home because of the high cost has climbed in recent years from 18 percent in 2009 to 20 percent in 2010, to 23 percent in 2011, reaching a peak of 24 percent in 2012. By 3 percentage points, female householders (30 percent) were more likely than their male counterparts (27 percent) to explain that expense prevented them from using the Internet at home in 2012. Such responses increased among both genders by a single percentage point from 2011.
Main Reason for Non-Use of the Internet at Home by Demographics and Population Density, Percent of Households Not Online at Home, 2012. S. Department of Commerce and NTIA Twenty-nine percent of unconnected households responded in 2012 that they viewed the cost of going online at home as too high. The proportion of households citing expense has since grown steadily, from 23 percent in 2003 to 28 percent in 2011. Among households that ceased using the Internet at home by 2012, the expense of such service was the most frequent explanation for why they had relinquished it (43 percent), and they gave this response twice as often as their lost need or interest in home Internet use (21 percent).
Six percent of online householders with college degrees reported use of both cable and mobile broadband at home, while only 3 percent without a high school diploma reported the same. When considering employment status, mobile broadband use to access the Internet at home has grown most among the unemployed, rising from 8 percent in 2010 to 13 percent in 2012. After remaining flat between 2010 and 2011, growth in the use of both cable and mobile by households across income brackets occurred in 2012, while growing most significantly to 8 percent among households with incomes of $100,000 or more.
America's Embrace of the Mobile Internet: Analyses and Issues by Jennifer Haggard